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Allocate Software, the leading international provider of workforce optimisation software for healthcare, today announced a new look for the group. The new logo and branding reflects their position as an innovative, design-inspired, SaaS-based workforce management solution provider for healthcare organisations around the world.

“Our new brand represents the company we have become: fresh, innovative, with people at the centre of everything we do. As a SaaS company, our design principles are to focus on helping improve the professional lives of over a million healthcare workers around the world. Our aim is to help all healthcare workers work together to deliver excellent care. It is an exciting time for Allocate, as we look to expand into new European countries and Asia and build new products to meet more of our customers’ needs” explains Dr Sati Sian, CEO. “Our loyal customers will be pleased to hear that although we have a new look, we continue to be the purple people!”

Matt Durston, general manager, Australia and New Zealand (ANZ), Allocate Software, said, “Helping healthcare institutions manage their staff to provide exceptional care to patients is a primary focus for Allocate. It is therefore important to update the brand’s image and design to demonstrate that the company is current and relevant, and committed to building lasting relationships with new and existing customers.”

The rebrand follows on from a number of strategic and commercial successes, including: extending the core Optima platform through record levels of R&D investment; new mobile and Cloud solutions; new products for Medics; acquiring GeoCom in France early in 2017; opening new offices in Germany and Spain; and growing the separate Defense and Maritime division as the Dynama Solutions Ltd subsidiary. Allocate’s core platform, Optima, is now being rolled out around the world to health and care organisations, with over 1 million people scheduled using Allocate’s solutions each day.

Note to Editors 

About Allocate Software: Allocate Software is a leading international provider of workforce solutions, supporting the operational and administrative needs of healthcare professionals in all healthcare settings. Allocate Software is enabling the delivery of safe and effective care at optimal cost, by helping organisations have the right people in the right place at the right time. With over 800 clients and over a million staff rostered daily, Allocate serves the largest public and private sectors institutions around the world. With 470 employees, and over 190 in R&D and product management functions, Allocate Software is leading the world in the latest in workforce management innovation. Headquartered in the UK, Allocate Software provides services and support to its international customer base through regional offices in the UK, Sweden, France, Spain, Germany and Australia.

For media enquiries please contact  Ines Huergo, Allocate Software,  email: Ines.Huergo@allocatesoftware.com